Working at BLANC

Digital Marketing Executive

Who we are looking for

We are looking for an entrepreneurial-minded, hard-working, data-driven and customer-focused Digital Marketing Executive to support the implementation and execution of the overall digital marketing strategy. This is a vital and exciting role, where the ideal candidate should be an excellent creative communicator and have a passion for maximising value from digital platforms. 

The Digital Marketing Executive will be reporting to the Marketing Director and will be able to work independently (we are very stretched and you will be expected to show a lot of initiative), passionate about digital marketing (social media, blogging etc.), and be tenacious and dedicated in your attitude to solving problems – we are very busy and there are many!

Your responsibilities

Content strategy

  • Own & develop content calendar to promote BLANC services, our seasonal campaigns and our new online app
  • Write/source and publish blog articles and track performance
  • Help with finding and establishing the right online partnerships for our brand (incl. Brands, Online apps & Directories, etc)
  • Create visual content (including sourcing and taking pictures)
  • Liaise with Graphic Designer for production of marketing materials such as banners, infographics, etc.

    Social media & Influencers marketing

    • Create, curate, post and monitor social media content
    • Suggest tactics to grow our social media presence
    • Research emerging social media trends and understand the changing algorithms to help maximise its effect in a business context
    • Monitor social media channels performance and manage related KPIs (reach, engagement, etc), and propose short vs. long term actions
    • Influencer/ blogger/ press outreach

    Community Management/ UGC

    • Interact and create engagement on social media
    • Monitor and respond to all customer enquiries coming through socials and online reviews (in collaboration with our CRM team)

    Website & email marketing

    • Support the day to day upkeep of the website and create custom landing pages for seasonal campaigns
    • Support the implementation of an SEO strategy and ongoing analysis of keyword ranking to help drive organic traffic
    • Use Google Analytics to provide analytical insight to support marketing campaigns and wider website activity
    • Design and execution of email newsletters, including A/B testing & reporting on key KPIs such as opening rate, click through rate, bounce rate
    • Management of our email database in accordance with GDPR 

    Employer brand

    • Work closely with the People team to advertise what it is to work for BLANC
    • Share content internally to maintain all employees committed and update them on our activities

      Essential skills

      • Excellent written English communication skills - creative experience of writing blog posts and high performing social media copy
      • Extensive knowledge and understanding of social media platforms (including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube)
      • Meticulous attention to detail with an eye for great design and proofreading skills are essential
      • Project Management skills – ability to plan, prioritise and to work on multiple projects simultaneously
      • Comfortable working independently, as well as in a team - able to ‘pick up and run’ with projects when necessary
      • Experience with a Marketing email platform such as Mailchimp is a plus
      • Basic knowledge of HTML and SEO best practices is a plus
      • Passionate about sustainability
      • Team spirit and “can do” attitude

      Education requirements

      • Degree-level educated
      • Excellent command of English to native speaker level
      • Right to work in the UK

        What’s in it for you

        • Open, respectful, fun company culture
        • Recreation / Staff Area with free organic fruit, coffee, tea, milk (and usually lots of birthday cakes!)
        • A fun working environment with regular social events

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