About us

OUR STORY · EST. 2011

Founded to clean up dry cleaning.

BLANC began with a simple question about an industry that had stopped asking any. Fifteen years on, four London studios still run on the same answer: healthier for people, kinder to clothes, cleaner for the city.

2011

Founded in London

2013

First studio, Marylebone

Time

Today In. Tomorrow Out

4 Studios

One Exacting Standard

LONDON GARMENT CARE

What could be more overdue for change than dry cleaning?

Wet cleaning and liquid CO₂ were a tried and tested technology, already established elsewhere, but UK dry cleaning had lacked the investment to bring them here. It stayed built around perchloroethylene, a solvent classified by the International Agency for Research on Cancer as probably carcinogenic to humans.  
That was the question the founders kept returning to. They wanted to build a business that mattered, one that could deliver cleaner, softer, greener clothes by investing in an alternative nobody else in the UK had committed to.

Our stores across Chelsea, Marylebone, Notting Hill, and South Kensington serve clients throughout, with:

  • Bed linen: Sheets, pillowcases, duvet covers, and mattress protectors — cleaned, pressed, and returned folded and ready to use.
  • Pillows: Down and synthetic pillows cleaned with specialist eco-friendly methods.

Book your dry cleaning online in a few minutes.

02 THE YEARS

From one idea to four addresses.

2011

The founders set out to “build a business that mattered.”

01 / 05
BLANC 2011

BLANC is founded

London

BLANC is founded in London on a simple conviction: dry cleaning could be done differently, and better.

Marylebone 2013

Marylebone opens

79 George Street · W1U 8AQ

The first studio opens on George Street, with biodegradable wet cleaning from the start.

Notting Hill 2014

Notting Hill opens

77 Lonsdale Road · W11 2DF

A second studio opens on Lonsdale Road, a year after the first.

Chelsea 2020

Chelsea opens

85 Lower Sloane Street · SW1W 8DA

Home to our specialist Bridal Studio, for wedding dress cleaning, preservation and couture alteration.

South Kensington 2019

South Kensington opens

28 Bute Street · SW7 3EX

The fourth studio opens on Bute Street, in the heart of South Kensington.

THE TECHNOLOGY

The care happens behind the scenes.

We found a tried and tested technology and committed to it when nobody else in the UK would. It is a more deliberate way of caring for garments, without making the experience more complicated for you.

CO₂

Liquid CO₂ cleaning

No heat, no harsh solvent, no residue. Ideal for couture, heirloom pieces and anything that never quite recovered from a conventional clean.

H₂O

Professional wet cleaning

Water, biodegradable detergents and precise control of temperature and agitation. Gentle on fibres, kind to the environment.

0%

PERC, since day one

Perchloroethylene has never been used in a BLANC studio. Every garment is cleaned with non-toxic, eco-friendly methods.

BLANC HOME

The same standard, off the hanger.

BLANC’s approach to garments doesn’t stop at the wardrobe door. BLANC Home brings the same fabric-first standard to bedding, throws, and household textiles, alongside a small, curated range of care products: Jason Markk, bioD, and Steamery.

Jason Mark

Footwear Care

bioD

Natural Detergents

Steamery

Garment Care

OUR STUDIOS

Four addresses. One standard.

Marylebone · Chelsea · Notting Hill · South Kensington. Four studios, one standard, since 2011.
MARYLEBONE

EST. 2013

George Street · London W1U

Our first studio. Home to our 24/7 self kiosk.

Marylebone Dry Cleaner

Our first studio, opened 2013 — the street where BLANC began, and still the address our most loyal clients call home.

NOTTING HILL

EST. 2014

Lonsdale Road · London W11

Our second studio, opened 2014.

Notting Hill Dry Cleaner

Our second studio, opened 2014. In a neighbourhood where the wardrobe is taken as seriously as the address.

CHELSEA

EST. 2020

Lower Sloane Street · London SW3

Home to the Chelsea Bridal Studio.

Chelsea Dry Cleaner

Home to our specialist Bridal Studio, London’s dedicated address for wedding dress cleaning, preservation and couture alteration.

SOUTH KENSINGTON

EST. 2019

Bute St · South Kensington · London SW7

Established 2019. A refined studio in the heart of South Kensington.

Knightsbridge Dry Cleaner

Steps from the museums, beside the boutiques — a studio as refined as the neighbourhood it serves.

MAYFAIR

EST. 2014

Lonsdale Road · London W11

Our second studio, opened 2014.

Mayfair Dry Cleaner

Our second studio, opened 2014. In a neighbourhood where the wardrobe is taken as seriously as the address.

KNIGHTSBRIDGE

EST. 2014

Lonsdale Road · London W11

Our second studio, opened 2014.

Knightsbridge Dry Cleaner

Our second studio, opened 2014. In a neighbourhood where the wardrobe is taken as seriously as the address.

PLACEHOLDER — TO BE REPLACED WITH VERIFIED BLANC REVIEWS.

What Our Clients Say

Marylebone

“I continue to be thoroughly impressed with BLANC.The service level, the execution and the communication are always top notch. In fact, last week I received an email from the owner letting me know that cleaning prices had dropped on luxury items because the company had found more cost effective and efficient ways to clean the products and no longer needed to have an up-charge. This is almost unheard of these days and something I really appreciate!”

Michael Kelley


Marylebone

“Excellent, really pleased with the quality of the alteration, wouldn’t know it had been done – which is obviously a good thing in this case!!”

Lucy


Notting Hill

“Great customer service and a great job Many thanks Simon Bates”

simon Bates


Notting Hill

“We have been using Blanc for over a year and the service has been excellent – friendly, efficient and faultless. Karolina takes care of the details, always professional and reliable.The advantage of having high quality as well as eco-friendly products, is very important.I can’t recommend it more.”

inaC


Chelsea

“The customer service at Blanc is always great. They're reliable – cleans my clothes without any damages, and their tailoring services are good as well.Melinda and everyone else in the team is just amazing – very helpful and kind.”

Kaish


Chelsea

“Excellent all over”

alia al shaikh


South Kensington

“Both the young lady fronting the shop and the lady tailor were kind and efficient. My daughter was wearing slightly higher heels than she intended to use with the dress – we informed the tailor and she adjusted things accordingly so that the alteration looked perfect. It was also ready two days in advance of the suggested time.”

Chelsea


South Kensington

“The staff are friendly and helpful and they don't use nasty chemicals.The service is great and the clothes are beautifully clean.”

Nicola


FAQ

Frequently Asked Questions

BLANC was founded in London in 2011. The first studio opened in Marylebone in 2013, followed by Notting Hill in 2014, Chelsea in 2020 and South Kensington in 2019.

BLANC cleans with liquid CO₂ and biodegradable wet cleaning, chosen for each garment. BLANC has never used perchloroethylene.

At the BLANC Atelier in West London, by our own specialists. A few specialist items are sent to carefully selected partners for additional care, and we ask for your authorisation first.

Four: Marylebone, Notting Hill, Chelsea and South Kensington. Chelsea is home to the specialist Bridal Studio, and prices are the same in all four studios.

Liquid CO₂ dissolves grease at low temperature without water, and the CO₂ is recaptured and reused after every cycle. Wet cleaning uses water and biodegradable detergents, with temperature and agitation controlled for the fabric. Each garment is inspected first, and the method is chosen for that piece.

SINCE 2011

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