Inspected, tracked, cleaned and finished by people who know what they are holding.
Conventional dry cleaning is neither dry nor clean. Garments are soaked in solvent and dried at high heat, with no one looking at the piece first. Here is what happens instead, from the moment a garment reaches us to the moment it comes back.
Three figures, and the reason we started.
Very few people know how their clothes are cleaned. These three figures are the reason Blanc exists.
of US dry cleaners use PERC as their main solvent
Perchloroethylene is the solvent behind the chemical smell on collection. It is known to be carcinogenic, and it is already banned in France, Denmark and several US states. Blanc has never used it.
US federal agency estimate · IARCof fashion's carbon emissions come after the garment is made
Washing, drying and ironing, done badly and done too often. Cleaning that suits the garment is cleaning that happens less, and costs the planet less each time.
McKinsey and Global Fashion Agenda, 2020of discarded garments had no damage or only minor flaws
Colour fading, shrinking and stubborn stains: most of it caused by the wrong cleaning. The most sustainable garment is the one already in your wardrobe, kept in use.
Fashion for Good, Rewear projectSix stages. Every garment, every time.
A dry cleaner batches garments through a machine. An atelier looks at each one first. The difference is in the stages below, and it is the reason a good garment comes back from Blanc the way it went in.
Book a Collection →Inspection
Every item is inspected individually on arrival at the Atelier, and images are recorded on 4K high-definition CCTV. Fibre, construction, embellishment and every mark are noted before a method is chosen.
System tracking
Each garment is logged in our system and tracked through every stage by its own smart barcode. Nothing is lost, nothing is mixed, and we can tell you where a piece is at any moment.
Customer care
Our care team is available by phone, SMS and WhatsApp throughout. If a piece needs your authorisation, a longer turnaround or a decision on a stain, you hear from us before work begins, not after.
Cleaning, finishing and tailoring
The garment is cleaned by the method its fibre asks for: liquid CO₂, professional wet cleaning with biodegradable detergents, or ozone. Our pressers and tailors then finish it by hand, section by section, rather than under a flat machine press.
The three methods →Quality control
A quality controller inspects every item against its arrival record before it is released. If it does not meet the standard, it goes back.
Collection and delivery, or your studio
Standard turnaround is 48 to 72 hours. Have the order delivered to your door, or collect it from any of our four studios in Marylebone, Notting Hill, Chelsea and South Kensington.
How booking works →Three methods, matched to the fibre.
Liquid CO₂ cleaning
Carbon dioxide is a naturally occurring, non-toxic gas. Under high pressure it turns liquid and becomes an efficient natural solvent, particularly good on oil-based stains and safe on the most delicate garments. No heat, no chemicals, no water, and the CO₂ is recaptured and reused.
- High-contrast colours and structured fabrics
- Effective on greasy and oil-based stains
- Non-flammable, with the CO₂ recaptured and reused
- Uses no water
Advanced wet cleaning
Professional wet cleaning with biodegradable detergents, at controlled temperature and agitation. This is not home washing. It is the gentlest professional method for natural fibres, and it leaves garments softer and brighter than solvent ever could.
- Silk, cashmere and fine knitwear
- Most luxury everyday garments
- Biodegradable detergents
- Shirts, laundry and household textiles
Ozone disinfection
Ozone breaks down the biological structure of bacteria, leaving items fully sanitised without any solvent, fluid or powder. It removes odours, including sweat, mould and smoke, and it treats pieces that cannot be wet or dry cleaned at all.
- Treats smoke, sweat and damp odours
- Disinfects without solvents, fluids or powders
- Treats adult clothes moths
- Items that cannot be wet or dry cleaned
One Atelier. Our own specialists.
Every garment from every studio and every collection is processed at the Blanc Atelier between Acton and Park Royal, by our own specialists. It is the reason we can promise the same standard whichever door your garment came through.
Craft over speed. Care in every step.
BLANC · London, since 2011
Booked in minutes. Collected from your doorstep.
Garment care should not mean rearranging your day. Choose the slots that suit you, hand over at the door, and pay only once we have inspected the order. Collection and delivery are free on orders over £30 across W, SW, NW and central London.
Pick the slots that work for you
Choose two-hour collection and delivery windows. Slots run on weekdays and at the weekend.
Add instructions if you need to
Leave a note for our specialists about a stain, a preference, or an alteration to be made. A brief word with the driver is enough too.
We collect from your doorstep
Our driver arrives at the agreed time. You do not need to sort, label or bag anything; we do that at the Atelier. Not at home? Nominate a concierge, neighbour or housekeeper in your delivery preferences.
We send your itemised e-receipt
Book now, pay later. Your card is charged only after we have inspected the items, and the receipt shows the price per piece. Anything that needs longer than standard is confirmed with you first.
We deliver on the agreed date and time
Once processed and quality-checked, the order comes back to the same address, or a different one if you tell us at booking. Standard turnaround is 48 to 72 hours.
Reserve a weekly slot & forget about it.
Ideal for workwear, shirts, laundry and bed linen. Set a visit once or twice a week from your account; the driver collects and returns on the same call. Pause or cancel at any time.
Reserve My Slot →Even better on your phone.
Book, track and manage collections from the app. On iPhone, download from the App Store. On Android, tap the “Add to home screen” banner and then Install.
Get Started →Four studios, if you would rather step in.
Clients tell us they enjoy stepping into our airy central London studios in Marylebone, Notting Hill, Chelsea and South Kensington.
Advice from an expert.
Ask a studio assistant about a cleaning issue or a tailoring question before you hand anything over.
Tailors on hand.
In-studio tailors take smaller jobs on the spot, and more complex ones by appointment.
Care for home.
A curated range of sustainable laundry products, chosen for use at home, available to buy in the studios.
Before you book.
You do not need to know. Every item is examined at the Atelier and cleaned according to its care label by the method best suited to the fibre. If there is any doubt, or no care label, we ask for your authorisation before proceeding.
We will do everything we can. Bring the item in as soon as possible and tell us what caused the mark. Some deep-set stains cannot be removed safely, and if we believe treatment would alter the garment we tell you first.
For most, including delicate pieces and those labelled dry clean only. If our specialists judge that a different method would give a better result for a specific item, we can send it to a carefully selected partner, and we always ask for your authorisation before doing so.
Standard turnaround is today in tomorrow out from collection to delivery. Complex alterations can take longer and we confirm the timing once the items are inspected. Leather and suede take two to three weeks, and curtains, rugs and large household pieces take one to three weeks.
Not if you set a delivery preference in your account: a neighbour, housekeeper or concierge can hand over and receive on your behalf. Without a preference set, someone needs to be at the door.
Collection and delivery are free on orders of £30 or more. Orders under £30 are charged at £30.
Yes. Call 020 8004 2630 or email info@blancliving.co and our customer care team will place the booking and send a confirmation.
At our own Atelier, an airy workshop between Acton and Park Royal. A few specialist items are sent to carefully selected partners for additional care, and we ask for your authorisation first.
Your wardrobe is in good hands.
Enter your postcode to book your first collection.
Or call 020 8004 2630
