When BLANC opened in Marylebone in 2013, 90% of London's dry cleaners were soaking your clothes in perchloroethylene — a carcinogenic solvent already banned in France and California. The customer experience was transactional. The process was toxic. Nobody in the industry seemed bothered.
BLANC replaced everything. Liquid CO₂ technology — one of the world's most advanced cleaning processes, which recaptures 99% of its CO₂ per cycle. Wet-cleaning with biodegradable detergents. Master tailors in every studio. No PERC, ever. Twelve years of quiet expertise later, that conviction has not changed.