BLANC in the Pres

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BLANC in the Press Featured in Vogue, The Guardian, The Telegraph, Business of Fashion, Glamour, Stylist, and more. Since opening in Marylebone in 2013, BLANC has been recognised by leading publications for changing how London thinks about garment care. From Vogue’s recommendation of our non-toxic cleaning methods to The Guardian’s coverage of the environmental case against perchloroethylene, the coverage reflects what BLANC was built to do — replace a toxic industry standard with something better. Press Enquiries

Recognised by leading media publications across the UK and internationally for pioneering eco-friendly, non-toxic garment care in London.

Since opening in Marylebone in 2013, BLANC has been recognised by leading publications for changing how London thinks about garment care. From Vogue’s recommendation of our non-toxic cleaning methods to The Guardian’s coverage of the environmental case against perchloroethylene, the coverage reflects what BLANC was built to do — replace a toxic industry standard with something better.

This page collects the media coverage and industry recognition BLANC has received. Each entry links to the full feature where available.

National and international press

• Vogue UK: BLANC was featured in the Vogue Secret Address Book as a recommended garment cleaning service, recognised for using biodegradable detergents instead of perchloroethylene. Vogue’s Fashion Features Director wrote a dedicated feature on BLANC’s approach to non-toxic garment care, the 24/7 kiosk, and the in-store experience.
• The Guardian: Lucy Siegle, The Guardian’s ethical and green living correspondent, covered BLANC’s use of non-toxic cleaning methods and the environmental case against perchloroethylene in the dry cleaning industry. BLANC was described as The Guardian’s ‘Green Crush.’
• The Telegraph: Two separate features. The first covered ten practical eco-friendly laundry tips for consumers. The second addressed the four most common jeans fitting problems and how professional tailoring solves them — drawing on BLANC’s in-store alteration expertise.
• Business of Fashion: BoF identified BLANC as a company with the potential to reshape garment aftercare in the way Net-A-Porter reshaped luxury retail online.
• Glamour: Featured BLANC as one of the best places in London to get clothes restored, refreshed, and professionally cared for after extended wardrobe neglect during lockdown.
• Stylist: A day-in-the-life profile of BLANC co-founder Mathilde Blanc, covering the daily reality of running an eco-friendly garment care business in London while raising a young family.
• Country and Town House: BLANC was named in the British guide to sustainability for the company’s work with fashion houses on textile care and garment longevity.
• The Vendeur: A ten-question interview with BLANC founder Ludovic Blanc on the founding story, the decision to replace perchloroethylene from day one, and the future of garment aftercare.
• What We Seee: Coverage of how BLANC is transforming the dry cleaning industry through non-toxic methods and a technology-first approach to sustainable fashion garment care.
• ELLE Decoration: BLANC studios recognised as one of London’s design and lifestyle ‘hotspots.’

Awards and recognition

Sustainable Lifestyle Awards — Brand of the Year: BLANC was named Brand of the Year at the Sustainable Lifestyle Awards, recognising the company’s commitment to non-toxic garment care and environmentally responsible operations across London.

Industry partnerships

BLANC works with fashion houses, luxury hotels, and private members’ clubs across London. Our corporate client base spans brands with addresses on Sloane Street, inside Harrods and Selfridges, across the West End, and at Bicester Village. For commercial enquiries, contact info@blancliving.co.

Press enquiries

For press enquiries, interviews, or media requests, contact info@blancliving.co. We are happy to provide background information, expert commentary on garment care and sustainable fashion, and access to the BLANC Atelier for features and photography.