Meet the Experts Behind BLANC

Meet the Experts Behind BLANC

Every garment that passes through the BLANC Atelier is handled by a specialist — not a machine operator following a standard cycle, but a person who understands fabric, construction, and the specific demands of the piece in front of them. These are four of the people behind the standard.

Imad Rasool

Master Tailor and Alterations Specialist

Imad Rasool has been tailoring at BLANC for nine years. In that time, he has become the person clients ask for by name when a garment requires work that other tailors will not attempt — structural reshaping on couture pieces, complex alterations on heavily embellished gowns, and the kind of precision fitting that turns a garment from something that hangs well into something that belongs on the wearer.

Before BLANC, Imad worked with Gucci, Dior, Chanel, and Alexander McQueen. He trained in both menswear and womenswear garment design and tailoring at Ravensbourne University. That combination of formal education and luxury house experience is rare in the industry and it shows in the standard of his work. He understands construction at a level most tailors do not, because he has built garments from pattern stage as well as altered them.

Nine years at BLANC means he knows the brand’s clients, the brand’s standards, and the fabrics that walk through the door. When a couture wedding dress arrives for alteration, or a Savile Row suit needs reshaping, Imad is the tailor the team turns to.

Master Stain Specialist

Charles Peixoto - The Master Stain Specialist at BLANC

Charles Peixoto has spent 25 years doing one thing exceptionally well: removing stains that other cleaners cannot. He reads the mark before he reads the label, identifying the cause, the chemistry, and the interaction with the fabric before selecting a treatment.

At the BLANC Atelier, Charles handles the cases that arrive with the words 'another cleaner tried and failed.' Old wine on vintage silk, ink on cashmere, set-in marks on couture embellishment — this is work that requires patience, knowledge, and the confidence to know when a stain will lift and when it will not.

"If I cannot get a stain out, nobody can."

Twenty-five years in the industry have earned him the right to say that. His clients' garments confirm it.

Vikas Vijaykumar Krishandev

Atelier Manager

Vikas Vijaykumar Krishandev - Atelier Manager at BLANC

Vikas has managed the BLANC Atelier since October 2017. Every garment that is inspected, cleaned, pressed, and dispatched from the facility passes through a system he oversees. His remit covers the full operational cycle: spotting, pressing, dispatch, laundry, and bed linen. He leads the team responsible for maintaining the standard on which the brand's reputation depends.

Before BLANC, Vikas spent over a decade managing manufacturing and recycling operations in Kenya, building his career around sustainable production and environmental accountability. That operational discipline is what keeps the Atelier performing at the level it does. Applied to luxury garment care, it produces a facility that runs with manufacturing rigour and craft-level attention.

BLANC's non-toxic, eco-first positioning is not something Vikas adopted when he joined. It is the reason he joined.

Raja Zahid Balal

Pressing Specialist

Raja Zahid Balal - Pressing Specialist at BLANC

Raja has been pressing garments since 2004. Twenty years of daily work with steam, heat, and fabric have built the kind of expertise that no training course can replicate. He knows how much pressure a silk bodice will tolerate, how a wool shoulder should sit on the form, and when to let the steam work instead of the iron.

He has been part of the BLANC team for six years. His work covers everything from everyday suits and shirts to couture wedding dresses and heavily embellished evening wear. When a client collects a garment from BLANC and notices the finish first — the crispness of a collar, the fall of a skirt, the structure of a lapel — that is, in most cases, Raja's work.

Irena

Seamstress and Alterations Specialist

Irena  - Seamstress and Alterations Specialist at BLANC

Irena is the hands behind the fit. Her work at BLANC covers the full range of tailoring and alterations: hems, linings, structural reshaping, bodice adjustments, and the kind of bespoke fitting that turns a garment from something that fits into something that belongs to the wearer.

She tailors and alters for clients of every age, size, and body type. The skill is not simply in sewing. It is in understanding how a garment should sit on a specific person, where the fabric needs to give, where it needs to hold, and how the finished piece should move.

For bridal clients, Irena's work is the last step before the dress is worn. The bodice adjustment, the hem length, the bustle that has to hold through an entire evening — these are the details she handles, and they are the details the bride notices most.

The standard a garment receives at BLANC is not set by a process manual. It is set by the people who carry it out. Every piece that leaves the Atelier has passed through hands that understand what they are holding and why it matters.

FAQs

BLANC does not operate a studio in Mayfair. The area is served by complimentary collection and delivery across W1. The nearest walk-in studio is Marylebone at 79 George Street, W1U 8AQ, within the same postcode district.

Yes. Tailored garments are individually assessed before cleaning. BLANC uses non-toxic methods that preserve the hand-stitched canvas, the drape, and the colour that conventional PERC-based cleaning degrades over time. The method is selected for the specific wool, the construction, and the finishing of that particular suit.

Yes. Weekly or fortnightly recurring collections are available. The driver collects and returns on a fixed schedule. Clean garments arrive as worn garments leave. Set up the arrangement at blancliving.co or call 020 8004 2630.

Standard turnaround is 48 to 72 hours for most items. Leather and suede take two to three weeks. If you need an item back by a specific date, tell us when you book and we will confirm whether the timeline is achievable.

Yes. BLANC has never used perchloroethylene. Liquid CO₂ and biodegradable wet cleaning since 2013 — non-toxic methods that protect fabric and leave no chemical residue.