The digital rental market is slowly but surely exploding. The benefits of renting an outfit over shopping for a brand new one is hitting the masses and the benefits are endless: it’s better for the environment, it’s easier on the wallet (especially if you rent designer) and you can try out new styles...
The millennial ‘no ownership’ mindset, alongside the public call for a circular economy, have continued to fuel this further - for a generation who wants to live with less, this really is the perfect option. At BLANC, we work with a couple of rental and pre-loved companies, and believe us when we say - we have serious wardrobe envy every time the clothes come in to be freshened up before being passed on to the next customer.
For those also wondering if they can get in on the action and lend their wardrobes, that is also an option too! Many sites allow users to not only rent but also, lend their wardrobes. Here are our BLANC approved, pick of the best online rental platforms...
For The Special Occasions: By Rotation
One of the easiest and best rental services we’ve found is By Rotation. By Rotation is a membership-based, peer-to-peer service, meaning that the business doesn’t actually own the stock, you sign up to loan or rent from other ‘peers’. By Rotation is still quite fresh to the rental industry, but they are taking it by storm and are one of the most popular options available.
The founder, Eshita Kabra-Davies wants to aid style-savvy consumers to rethink their environmental impact. The app is uber accessible and allows both renters and lenders to list and purchase in minutes - a great way to make a little extra money too.
For The Vintage Lover: A Virtual Vintage Rental
For an extra layer of sustainability - you can rent vintage! If your style leans more towards the past decades, you don't have to rent the newest pieces from the runway. A Virtual Vintage Rental allows you to shop past styles and has some amazing pieces from the 60s, 80’s and beyond. A great platform if you want to dip your toe in a style without having to fully commit - they are still a fairly new brand, but have some serious potential here, that other platforms don't provide on.
For The Guys: MyWardrobe HQ x Belstaff
Sadly, the casual menswear rental department still has a fair way to go to catch up with the womenswear side! MyWardrobe HQ, however, has started to pave the way and they have partnered with British fashion label ‘Belstaff’ to launch what they claim to be the ‘UK’s first casual menswear rental offering’. The brand specialises in classic menswear and waxed jackets and you can rent pieces from as little as £10 a day.
For The Best Value For Money: Rotaro
Rotaro is the perfect all-rounder: stylish, designer clothing picks, ease of use and amazing value for money. Where this really wins for us is that you can rent in blocks of 4, 8 and 12 days for a very competitive price. For many occasions, it is difficult to try on, wear and return them, all in a space of 24/48 hours - thankfully this problem is avoided. They also offer next day delivery via a carbon-neutral postal service and the clothes arrive in reusable packaging - amazing.
For The Bag Lovers - COCOON
For those who love the thought of a designer bag but can’t justify the price or simply can't pick just one (we understand), we have the place for you! COCOON works as a monthly subscription site, with an incredible selection of accessories. You can choose from 3 different memberships, according to how many bags you want to borrow per month. From the classic Chanel 2.55 to the SAINT LAURENT Rive Gauche Leather tote bag to the Dior Saddle Bag… there is something for everyone and every occasion.
For The Monthly Subscription: On Loan
A genius concept that elevates the standard rental service: You can pick between 2 items per month for £69 or 4 items per month for £99. You simply choose the garments and the On Loan team sends you the clothes! This is a wonderful platform for any shopaholics who want to try new clothes and styles without the negative environmental impact. Just note that this is for clothes only - not accessories.
For The Littlies: Bundlee
Rental isn’t just for the adults! Bundlee is the UK’s first baby clothing rental subscription. Arguably, kidswear is one of the most important rental spaces: as children outgrow sizes so quickly, fast fashion is often the only option for many and a real problem that many parents face in the UK. Bundlee subscriptions start from £24 a month and they come with a cleanliness promise. It's a simple and environmentally friendly switch to make and you can be comfortable you’re doing something good for their future too, as waste and poorly made clothes are avoided!
We hope we’ve covered all bases with our online rental recommendations and it has inspired you to rent your next outfit instead of buying! With wedding season just around the corner, it couldn’t be a better time to get renting to help the planet and save some money in the process. If you do want something to love, cherish and keep forever, take a look at our tips to shop more sustainably and our edit of the best brands to shop at.