That astringent whiff you get from dry-cleaned clothes is "PERC", a toxic chemical solvent.
BLANC, which has two London outposts, is different. No "perc" here (no toxic chemicals full-stop).
Instead, you'll find old-fashioned artisanal cleaning techniques, recyclable plastic and a great household product-refill scheme.
By Emine Ali Rushton, Psychologies Magazine Beauty and Wellbeing Director